Booking a holiday online – the pros and cons

Booking holidays online is a continually growing trend, and with so many research avenues, booking options, and special offers available, it comes as no surprise.

However, there is some ambiguity and confusion surrounding the benefits of booking online, and what actually is the best method to book a dream holiday. Our recent survey of over 100 respondents indicated a clear divide between those who preferred to book directly themselves, and those who preferred to use a travel agent.

Most surprisingly is the stigma associated with cost benefits of booking online. While this may be true in some circumstances, it is certainly not the case overall. In order to help you get some better deals for your next trip, here are some of the pros and cons to booking directly! It might just change the way you travel in the future…

Get Inspired

Google search is becoming more and more popular as a research method for trip planning, as has social media sites like Instagram, Pinterest, and Facebook. However, word of mouth from friends and family who have been to the same places can be more valued in planning an itinerary. Without a doubt, research and inspiration through the internet can get you excited and motivated to book a dream trip.


The flexibility of booking things yourself can also help you to feel like you have made a well-informed decision in your own time. Without the pressure from agents, you are able to research, contrast and compare a variety of options at your fingertips when booking online. You are also able to book in stages that make sense to you as you continue to gather more information on your destinations at your own pace.

It’s safer than ever

The security of booking online has also influenced this trend. For the most part, reputable websites offer a safe way to book all facets of a holiday, from flights to transfers as well as hotels and tours. Be sure to research thoroughly across a number of websites to make sure you are getting the best deal.

Want to know the benefits of booking with a travel agent? Click here to read more.


Booking directly is certainly a fun and liberating activity, but don’t be fooled. Take note of our tips on how to get the most booking directly/online:

  • Always read the fine print!

Booking a ‘great’ deal online may not always be such a great idea. Many rooms may be non-refundable and not include breakfast. Make sure you know what you are paying for!

  • You get what you pay for

If you are comparing on price, remember that agents and tour operators will always get the better rooms as they have a personal relationship with hotels. Websites like may show a lower rate, however as the system determines your room based on your booking method and price paid, you will almost always end up with the worst room available.

  • Don’t get fooled by labels that create a sense of urgency

Calls to action like ‘One room left’ and ‘4 people looking at this room now’ will leave you feeling like you need to snag the deal now! Be careful, websites can track how many times you have been to their site in order to make you feel like you are missing out, or even increase prices over time. Make sure to clear your cookies each time you search.

  • Don’t sacrifice touring because it’s too hard to book yourself

When travelling, some of the best experiences you can have are with tours and good tour guides who can provide you a wealth of knowledge about cities and the sites you go to. Understanding the local culture, history, and the significance of sites can really add another layer of appreciation to your trip.

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